DATOS DE LA INSCRIPCIÓN
Toy Gun Emoji
Hyundai
Hyundai
01/04/2019
El Tiempo
Bogotá
4
CRÉDITOS
Créditos de la Agencia
Carlos Andrés Rodríguez
Juan Pablo Maldonado / Camilo Jiménez / Jorge Pinto
Leonardo Bernal / Jaime Andrés Tovar
Mario Mendoza
Diego Aguilera
Manuela Cáceres
DESCRIPCIÓN DEL COMERCIAL
Every day, more people are involved in car accidents for texting while driving. To make drivers aware of this issue, we decided to use one of the most common elements when it comes to writing: emojis. But we wanted to use them in a different way. We used emojis in an abstract way to depict how they would look at 69, 85, 43 and 76 km/h, to prove that texting and driving at the same time just doesn’t make sense.