PR
Fans Without Borders / PR6-000411
Shortlist
| Cliente o Anunciante | Santa Fe Fútbol Club |
| Producto | Santa Fe Fútbol Club |
| Inscrita por | Santiago Cárdenas |
| Categoría | PR6 |
Francisco Samper, Presidente
Carlos Andrés Rodríguez, Chief Creative Officer
Juan Pablo García , Chief Operating Officer
Camilo Plazas, Chief Innovative Officer
Juan Pablo Maldonado, Director Creativo
Camilo Jiménez, Director Creativo
Jorge Pinto, Director Creativo
Felipe Valencia, Director de Arte
Roger Gonzales, Director Creativo
Javier Cáceres, Director de Arte
Jonhatan Bolívar, Editor
Tania Guevara, Ejecutiva de Cuenta
We realized that Venezuelans are already receiving the help they need in order to supply their basic needs such as food, shelter and a citizen identification. However, very few people have taken into account some of their secondary needs, that even though they’re not as relevant, they are still very important for any human being. We’re talking about a source of entertainment, having fun, or just a change of routine. For example, having the opportunity to cheer a Football team.
To promote the campaign, we launch a video on social media and National TV. Also, we put posters in the Immigration Center inviting all Venezuelans to join the initiative. We gave away more than 19.000 season tickets and adapt a stand of the stadium for them to enjoy all are local matches.
To promote the campaign, we launch a video on social media and National TV. Also, we put posters in the Immigration Center inviting all Venezuelans to join the initiative. We gave away more than 19.000 season tickets and adapt a stand of the stadium for them to enjoy all are local matches.
