DATOS DE LA INSCRIPCIÓN
Fans Without Borders
Santa Fe Fútbol Club
Santa Fe Fútbol Club
13/02/2019
CRÉDITOS
| Nombre | Compañía | Cargo | |
|---|---|---|---|
| 1. | Francisco Samper | Mullenlowe SSP3 | Presidente |
| 2. | Carlos Andrés Rodríguez | Mullenlowe SSP3 | Chief Creative Officer |
| 3. | Juan Pablo García | Mullenlowe SSP3 | Chief Operating Officer |
| 4. | Camilo Plazas | Mullenlowe SSP3 | Chief Innovative Officer |
| 5. | Juan Pablo Maldonado | Mullenlowe SSP3 | Director Creativo |
| 6. | Camilo Jiménez | Mullenlowe SSP3 | Director Creativo |
| 7. | Jorge Pinto | Mullenlowe SSP3 | Director Creativo |
| 8. | Felipe Valencia | Mullenlowe SSP3 | Director de Arte |
| 9. | Roger Gonzales | Mullenlowe SSP3 | Director Creativo |
| 10. | Javier Cáceres | Mullenlowe SSP3 | Director de Arte |
| 11. | Jonhatan Bolívar | Mullenlowe SSP3 | Editor |
| 12. | Tania Guevara | Mullenlowe SSP3 | Ejecutiva de Cuenta |
DESCRIPCIÓN DEL COMERCIAL
We realized that Venezuelans are already receiving the help they need in order to supply their basic needs such as food, shelter and a citizen identification. However, very few people have taken into account some of their secondary needs, that even though they’re not as relevant, they are still very important for any human being. We’re talking about a source of entertainment, having fun, or just a change of routine. For example, having the opportunity to cheer a Football team.
To promote the campaign, we launch a video on social media and National TV. Also, we put posters in the Immigration Center inviting all Venezuelans to join the initiative. We gave away more than 19.000 season tickets and adapt a stand of the stadium for them to enjoy all are local matches.
