DATOS DE LA INSCRIPCIÓN
#TodosSomosCafé
NESCAFÉ / Nestlé
NESCAFÉ®
01/10/2017
CRÉDITOS
| Nombre | Compañía | Cargo | |
|---|---|---|---|
| 1. | Camilo Carvajal | Publicis Colombia | Chief Creative Officer |
| 2. | Natalia Mendoza Dukón | Publicis Colombia | Directora Creativa |
| 3. | Andrea Guevara | Publicis Colombia | Directora de Cuenta |
| 4. | Jose Villegas | Publicis Colombia | Supervisor de Cuenta |
| 5. | Jaime Morales | Publicis Colombia | Director de Arte |
| 6. | Mauricio Blanco | Nestlé Colombia | CMM NESCAFÉ |
| 7. | Paola Espinosa | Nestlé Colombia | Digital Marketing |
| 8. | Kike Gutierrez | Publicis | Director Creativo Global Nestlé |
| 9. | Bruno Bertelli | Publicis | Director Creativo Global Publicis |
DESCRIPCIÓN DEL COMERCIAL
For more than 50 years, Colombia has been a divided country, thanks to violence and terrorism. With a huge effort, peace deal with FARC guerrilla was signed, but the country is still divided in 2 groups: Those who support the agreement and those who don't.
However, we do have something that makes us all proud, that brings us together: OUR COFFEE.
That's why NESCAFÉ® made an invitation to all the other coffee brands, to be an example, to show the country that if coffee brands can forget about rivalries, Colombians could to.
Through a direct message to coffee brands on one of the most important newspapers in Colombia and personalized tweets, we took off the "NES" from NESCAFÉ, and invited them to do the same, to be just coffee, and join under just one word, one hashtag: #TodosSomosCafé
12 brands said yes and did it! And together, we delivered half a million coffee cups to Colombia, to celebrate International Coffee Day.
People follow the example, they join over a coffee cup, and we showed that despite the differences, we are all COFFEE.
