Ganadores 2018


SF Motors Global Launch / M8-000595



Cliente o Anunciante SF Motors
Producto Campaña lanzamiento de Una marca de carro electrico nueva en los Estados Unidos
Inscrita por Julie Santiano
Categoría M8

Fabian Garzon, Director Creativo

Thomas Knight, Executive Producer

Sara Spencer, Coordinator

Nate Hyuk Ahn, Print Art Director

Chris Harlan,  Copywriters

Fabian Garzon,  Design and Animation

Dan Dawley,  Design and Animation

Daniel Onassis,  Design and Animation

Marcos de la Torre, Editor

When SF Motors asked us to help share their extraordinary new project with the world, we were both honored and excited. Their new line of artificially-intelligent electric vehicles promised to be revolutionary, and we wanted to give them all the attention they deserved. Our assignment was to create a multi-tiered global launch campaign that would demonstrate, amongst other things, the advanced learning capabilities of these exceptional vehicles. Using print, web design, advanced modeling, packaging, animation and photography we assembled a series of creative solutions that brought out not only the distinctive stylishness of these EVs, but their unique ability to actively learn from their drivers. Using these varied approaches, our campaign created an overarching vision of SF Motors’s remarkable blend of power, elegance and technological superiority.