INNOVATION & CREATIVE DATA
Listen To Your Fans / IN8-000219
| Cliente o Anunciante | Spotify |
| Producto | Spotify |
| Inscrita por | Valentina Hoyos |
| Categoría | IN8 |
Luciana Haguiara, Regional Executive Creative Director
Alexis Ospina, Regional Executive Creative Director
Maria Rojas, MD
Ana Oseguera, Head of Client
David Correa, Executive Creative Director
César Castaño, Executive Creative Director
Andrés Torres, Art Director
Andrés Tovar, Copywriter
Natalia Bayón, Project Manager
Valentina Hoyos, Brand Manager
Mateo Moya, Director
Carlos Ruiz, Producer
The #ListenToYourFans campaign used data and geolocalized media to target artists who were performing at the Estéreo Picnic Festival in Colombia in order to convince them to play the songs their fans listened to the most in the country.
Using data from set-lists of the performing artists’ previous concerts and from Spotify users, we compared the numbers to see which of Columbia’s favorite songs were not played during their previous live performances. This allowed us to create personalized messages for each artist, which were conveyed through different media, and placed in data targeted locations where artists would be sure to see them
Using data from set-lists of the performing artists’ previous concerts and from Spotify users, we compared the numbers to see which of Columbia’s favorite songs were not played during their previous live performances. This allowed us to create personalized messages for each artist, which were conveyed through different media, and placed in data targeted locations where artists would be sure to see them
