DATOS DE LA INSCRIPCIÓN
Escobar No More
UPB / Alcaldía de Medellín
Institucional
22/02/2019
CRÉDITOS
| Nombre | Compañía | Cargo | |
|---|---|---|---|
| 1. | Borja De la Plaza | DDB | Chief Executive Officer |
| 2. | Paola Vazquez | DDB | VP Managing Director |
| 3. | Jorge Becerra | DDB | VP Planning |
| 4. | Leonardo Macías | DDB | Chief Creative Officer |
| 5. | Rodrigo Tarquino | DDB | General Creative Director |
| 6. | Diego Vera | DDB | Creative Director |
| 7. | José David Morales | DDB | Creative Director |
| 8. | Jorge Valencia | DDB | Creative Director |
| 9. | Juan Pablo Valencia | DDB | Copywriter |
| 10. | Andrés Bolaño | DDB | Copywriter |
| 11. | Andrea Martinez | DDB | Copywriter |
| 12. | Christhian Cortes | DDB | Art Director |
| 13. | David Restrepo | DDB | Art Director |
| 14. | Harley Posada | DDB | Art Director |
| 15. | Juan David Restrepo | DDB | Motion Graphics |
| 16. | Esteban Buitrago | Dragon Fly | Editor |
| 17. | Camilo Lucena | Estudios Machina | Sound Designer |
| 18. | Sergio Estrada | Dragon Fly | Sound Enginner |
| 19. | Daniella Riaño | DDB | Digital Creative Director |
| 20. | Mateo Velazquez | DDB | Content Manager |
| 21. | Santiago Rendón | DDB | Content Manager |
DESCRIPCIÓN DEL COMERCIAL
We created ESCOBAR NO MORE, a social initiative that managed to erase the Monaco Building from social networks and demolished it in real life. We demolished the Monaco Building, Pablo Escobar’s headquarters in the 90s. It all started with a digital initiative called Escobar No More where we looked for photos of tourists at the Monaco Building and we erased the building in collaboration with the Pontificia Bolivariana University. After doing this in hundreds of photos, on February 22, 2019, we organized a big event where we invited victims of Pablo Escobar to watch live the demolition of the Monaco Building for real.
