Ganadores 2023

Carlos Andrés Rodríguez , Director Creativo General

Juan Pablo García , Director Creativo Ejecutivo

Jonnathan Rodríguez - Nicolás Téllez , Redactor

Izmael Crespo / David Beltrán / Luis Fernando Luque , Director de Arte

Krizia Brühl , Ejecutivo de Cuenta

Carmen de Ureña , Planner

Since 2021, Budweiser decided to create the BudX Records label. A record label whose purpose is to fight against the status quo of the music industry to promote the new promises of the urban genre throughout the country.

For this reason, we decided to create WHTSPP Records and filter through our communication the number of the most listened to urban genre references in Colombia such as: Ryan Castro, Farina, LosPetitFellas, Rap Bang Club and Yera Music. All so that emerging artists could write to them and send them their demo as easy as sending them a voice note on WhatsApp. With this we not only closed a gap between new artists and idols to collaborate musically, we also made the call accessible for artists who live in rural areas.

We received over 5000 Whatsapp messages (plus other crazy stuff).
We received more than 25,000 musical demos, 5 times more than last year.
The campaign had more than 200 million impressions.
Our brand power grew more than 14%.
We uncover 10 potential superstars and lead one big winner to true musical greatness.
We built a bridge between emerging artists and superstars who previously seemed unreachable, but now, thanks to Budweiser, are just a WhatsApp message away.

Since 2021, Budweiser decided to create the BudX Records label. A record label whose purpose is to fight against the status quo of the music industry to promote the new promises of the urban genre, from hip hop, reggaeton, trap, soul, R&B, dancehall and dembow throughout the country. This year, we had the challenge of doubling the number of artists summoned in the country, in 2021 we managed to summon 1,200 emerging artists, this year the goal was 8,000, we also had to make our label BudX Records become a credible, consistent platform and strong within the urban scene in the country.

For this reason, we created WHTSPP Records and filtered through our communication the number of the most listened to urban genre references in Colombia such as: Ryan Castro, Farina, LosPetitFellas, Rap Bang Club and Yera Music. All so that emerging artists could write to them and send them their demo as easy as sending them a voice note on WhatsApp.

With this we not only closed a gap between new artists and idols to collaborate musically, but we also made the call accessible so that artists who live even in rural areas could have the opportunity to be heard and become the new artist to sign the label BudX Records this year.

We add that Whatsapp was the main communication app in the country with approximately 39 million monthly active users, our artists were involved in finding new musical talent and the leak of their numbers as a hook, detonated in a campaign with these excellent results.