DATOS DE LA INSCRIPCIÓN
Abuse Disclaimers
AB InBev – Aguila
Cerveza Aguila
08/03/2019
CRÉDITOS
| Nombre | Compañía | Cargo | |
|---|---|---|---|
| 1. | Francisco Samper | MullenLowe SSP3 | Chief Executive Officer |
| 2. | Jose Sokoloff | MullenLowe SSP3 | Global Creative Director |
| 3. | Carlos Andrés Rodríguez | MullenLowe SSP3 | Chief Creative Officer |
| 4. | Camilo Plazas | MullenLowe SSP3 | Chief Innovation Officer |
| 5. | Juan Pablo García | MullenLowe SSP3 | Chief Operating Officer |
| 6. | Jaime Duque | MullenLowe SSP3 | Executive Creative Director |
| 7. | Juan David Arboleda | MullenLowe SSP3 | Creative Director |
| 8. | Guillermo Siachoque | MullenLowe SSP3 | Creative Director |
| 9. | Juan Moreno | MullenLowe SSP3 | Art Director |
| 10. | Andrés Torres | MullenLowe SSP3 | Art Director |
| 11. | Adrián Bravo | MullenLowe SSP3 | Art Director |
| 12. | Alejandro Chávez | MullenLowe SSP3 | Copywriter |
| 13. | Miguel Ángel Gómez | MullenLowe SSP3 | Copywriter |
| 14. | Jose Hoyos | MullenLowe SSP3 | Account Director |
| 15. | Sebastian Castillo | MullenLowe SSP3 | Account Executive |
| 16. | María Altafulla | MullenLowe SSP3 | Account Executive |
| 17. | Jennifer Boshell | MullenLowe SSP3 | Digital Director |
| 18. | Jonathan Bolivar | MullenLowe SSP3 | Editor |
| 19. | Camilo Medina | MullenLowe SSP3 | Sound editor |
| 20. | Miguel Herrera | Macarena &Co | Director |
| 21. | Aura Jaramillo | Macarena &Co | Producer |
| 22. | Miguel Merino | AB inBev | Franchise Brand Director |
| 23. | Thor Borresen | AB inBev | Marketing Vicepresident |
| 24. | Juan Alonso Torres | AB inBev | Franchise Brand Manager |
DESCRIPCIÓN DEL COMERCIAL
According to recent studies conducted by the Colombian Ministry of Health and Social Protection, 12.2% of Colombian people are at risk of alcoholism, but excessive consumption is 30% higher in males. There is scientific evidence that the excessive consumption of alcohol is harmful not only for physical and mental health – it also carries issues related to safety, communal living, and family environments.
There is a law in Colombia that warns of the potential dangers of alcohol consumption. Every advertisement that features an alcoholic drink must have the disclaimer: “Excessive alcohol consumption is harmful to your health.” On International Women’s Day, Cerveza Aguila, the most valued beer brand in Colombia, decided to use those disclaimers to deliver a forceful statement against gender violence.
We replaced the voices of the legal disclaimers in all of our ads, with the voices of women that were abused by drunken men. Then we also created a website where more women could open up to speak. The disclaimer included in all of its ads aired both on radio and TV during March were read out by real victims of gender violence who also told their stories.
