Ganadores 2019

Borja De la Plaza, Chief Executive Officer

Paola Vazquez, VP Managing Director

Jorge Becerra, VP Planning

Leonardo Macías, Chief Creative Officer

Rodrigo Tarquino, General Creative Director

Diego Vera, Creative Director

José David Morales, Creative Director

Jorge Valencia, Creative Director

Juan Pablo Valencia, Copywriter

Andrea Martinez, Copywriter

Andrés Bolaño, Copywriter

Christhian Cortes, Art Director

David Restrepo, Art Director

Harley Posada, Art Director

Juan David Restrepo, Motion Graphics

Esteban Buitrago, Editor

Camilo Lucena, Sound Designer

Sergio Estrada, Sound Enginner

Daniella Riaño, Digital Director

Mateo Velazquez, Content Manager

Santiago Rendón, Content Manager

We created ESCOBAR NO MORE, a social initiative that managed to erase the Monaco Building from social networks and demolished it in real life. We demolished the Monaco Building, Pablo Escobar’s headquarters in the 90s.
First, our message managed to reach almost three million residents of Medellin using photos of tourists who visited the Monaco Building. We directly contacted each one of them via Instagram Direct Messages so we could retouch and erase the building in their photos. We then reposted them in an Instagram profile we created, Escobar No More, using a hashtag with the same name #EscobarNoMore. This digital movement then led to the actual, real-life demolition of the Monaco Building.