DATOS DE LA INSCRIPCIÓN
Escobar No More
UPB / Alcaldía de Medellín
Institucional
22/02/2019
CRÉDITOS
| Nombre | Compañía | Cargo | |
|---|---|---|---|
| 1. | Borja De la Plaza | DDB | Chief Executive Officer |
| 2. | Paola Vazquez | DDB | VP Managing Director |
| 3. | Jorge Becerra | DDB | VP Planning |
| 4. | Leonardo Macías | DDB | Chief Creative Officer |
| 5. | Rodrigo Tarquino | DDB | General Creative Director |
| 6. | Diego Vera | DDB | Creative Director |
| 7. | José David Morales | DDB | Creative Director |
| 8. | Jorge Valencia | DDB | Creative Director |
| 9. | Juan Pablo Valencia | DDB | Copywriter |
| 10. | Andrea Martinez | DDB | Copywriter |
| 11. | Andrés Bolaño | DDB | Copywriter |
| 12. | Christhian Cortes | DDB | Art Director |
| 13. | David Restrepo | DDB | Art Director |
| 14. | Harley Posada | DDB | Art Director |
| 15. | Juan David Restrepo | DDB | Motion Graphics |
| 16. | Esteban Buitrago | Dragon Fly | Editor |
| 17. | Camilo Lucena | Estudios Machina | Sound Designer |
| 18. | Sergio Estrada | Dragon Fly | Sound Enginner |
| 19. | Daniella Riaño | DDB | Digital Director |
| 20. | Mateo Velazquez | DDB | Content Manager |
| 21. | Santiago Rendón | DDB | Content Manager |
DESCRIPCIÓN DEL COMERCIAL
We created ESCOBAR NO MORE, a social initiative that managed to erase the Monaco Building from social networks and demolished it in real life. We demolished the Monaco Building, Pablo Escobar’s headquarters in the 90s.
First, our message managed to reach almost three million residents of Medellin using photos of tourists who visited the Monaco Building. We directly contacted each one of them via Instagram Direct Messages so we could retouch and erase the building in their photos. We then reposted them in an Instagram profile we created, Escobar No More, using a hashtag with the same name #EscobarNoMore. This digital movement then led to the actual, real-life demolition of the Monaco Building.
