BRAND EXPERIENCE & ACTIVATION
PROMOS DE BARRIO / BEA10-001826
Shortlist
| Cliente o Anunciante | AB INBEV |
| Producto | POKER |
| Inscrita por | Mariana Cardenas |
| Categoría | BEA10 |
PANCHO CASSIS, GLOBAL CCO
JUAN PABLO GARCIA, MANAGING DIRECTOR
CARLOS CAMACHO, CCO
SEBASTIÁN SUÁREZ GNECCO, COPYWRITER
DAVID BELTRÁN OICATA, ART DIRECTOR
LUIS FERNANDO LUQUE, ILLUSTRATOR
JAVIER CACERES, ART DIRECTOR
JUAN RIVADENEIRA, MOTION GRAPHIC
CATALINA CORDOBA, ACCOUNT DIRECTOR
Due to the diversity of neighborhood stores in Colombia, a nationwide beer promotion fails to connect with Poker's entire audience. For this reason, store owners prefer to run their own handmade promotions.
So, we decided to make them part of our marketing team through a digital platform that allows them to create their own promotions. This is so that they have a simple and easy-to-use design tool and for us to collect relevant data about the promotions that work best in different corners of the country.
So, we decided to make them part of our marketing team through a digital platform that allows them to create their own promotions. This is so that they have a simple and easy-to-use design tool and for us to collect relevant data about the promotions that work best in different corners of the country.
