BRAND EXPERIENCE & ACTIVATION
UNOFFICIAL GOALS / BEA17-001844
Shortlist
| Cliente o Anunciante | AB INBEV |
| Producto | AGUILA |
| Inscrita por | DIEGO POMAREDA |
| Categoría | BEA17 |
PANCHO CASSIS, GLOBAL CCO
JUAN PABLO GARCIA, MANAGING DIRECTOR
CARLOS CAMACHO, CCO
SEBASTIÁN SUÁREZ GNECCO, COPYWRITER
DAVID BLETRÁN OICATA, ART DIRECTOR
JAVIER CACERES, ART DIRECTOR
LUIS FERNANDO LUQUE, ART DIRECTOR
JUAN RIVADENEIRA, MOTION GRAPHIC
CATALINA CORDOBA, ACCOUNT DIRECTOR
KRIZIA BRHUL , ACCOUN EXECUTIVE
According to ESPN, the Colombian soccer league has the lowest goal average in South America. A sad fact that takes away the joy of the fans. For this reason, we decided to use a traditional stadium medium to intervene in the experience without changing the game.
We created goal-shaped mats and placed them on the sides of the goal posts, so that every time a player misses a goal, the fans score a beer discount.
Colombians learned about the promotion through a 360 media ecosystem that reacted in real time to match situations, allowing us to connect with fans on TV broadcasts, radio transmissions, social networks, soccer score apps and more.
We created goal-shaped mats and placed them on the sides of the goal posts, so that every time a player misses a goal, the fans score a beer discount.
Colombians learned about the promotion through a 360 media ecosystem that reacted in real time to match situations, allowing us to connect with fans on TV broadcasts, radio transmissions, social networks, soccer score apps and more.
