Ganadores 2022

Francisco Samper, CEO

José Manuel Hoyos, COO

Diego Muñoz, ECD

Juan David Pardo, ECD

Nestor Benjumea, Creative Director

Alejandro Chávez, Creative Director

Carolina Mejía, Planning Director

Edna Gualdrón, Art Directors

Sebastián Téllez, Copywriter

Juan Riva de Neira, Motion Designer

Jennifer Boshell, Digital Director

Laura González Aparicio, Account Director

Mateo Londoño Escobar, Account Executive

José Altamar, Production Director

Camilo Medina, Sound designer

Alex Okada, Global Creative Director

Monica Matienzo, Regional Redoxon Team LATAM

Margarita Mazo, Local Redoxon Teams

Redoxon is a brand that historically addressed moms. with this action we wanted to reach and start talking to a community between 18 to 35 years old that likes video games. Just as Redoxon helps boost your body’s defenses in the real world, the Squad boosted the in-game defense of players.

We started by recruiting some of the most renowned gamers in battle royale video games: Fornite, Apex, Call Of Duty and Free Fire, to be part The Redoxon Defense Squad that will defend gamers in different battle fields, demonstrating the main benefit of Redoxon, in a world in which they spend most of their time.

We invited people to be part of the Squad and to have the opportunity to play alongside their idols.

This was broadcast via streaming in the gamers Twitch, Facebook and Nimo channels, making us have millions views and interactions with the campaign.