Social & Influencer
WHTSPP RECORDS / SI1-000384
Cliente o Anunciante | ABInBev |
Producto | Budweiser |
Inscrita por | Diego Pomareda |
Categoría | SI1 |
Pancho Cassis , Partner & Global CCO
Carlos Andrés Rodríguez, CCO
Juan Pablo García, MD
Izmael Crespo , Art Director
David Beltrán , Art Director
Luis Fernando Luque, Art Director
Jonathan Rodríguez, Copywriter
Nicolás Téllez , Copywriter
Krizia Brühl, Account Executive
Yaneth Bolaños, Insights
Thor Borresen, Vice President BU Colombia Marketing
Diego Pomareda, Global Brands Marketing Director Colombia
Juanita León, Global Brands Marketing Director Colombia
Natalia Aguirre, Brand Manager Colombia
Jorge Velásquez, Head of Connections & Draftline
Anabel Roitz, Head of Growth
Alejandra González, Budweiser Project Manager
Daniela Atehortúa, Platforms & Experience Manager
Laura Lorena Garzón, PR & Influencer Lead
Natalia Gaviria, Content Manager
Juan Pablo Carvajal, Responding Analyst
Alejandra Sierra , Product Specialists
Miguel Cristancho , Product Specialists
Rafael Murcia , Product Specialists
Santiago Ortegón, Product Specialists
Julián Guzmán , Creative Content Specialists
Mariana Murillo, Creative Content Specialists
Jessica Ibarra, Media Buying Specialist
Verónica Lalinde, Digital Manager
Laura Torres, Digital Analyst
Paula Domínguez, Producer
Camila Gómez, Vicepresident
Juliana Fandiño, Director of PR
Valeria Rivera, Digital Analyst
Juan Camilo Arbeláez, Sync Manager
Therefore, we decided to create WHTSPP Records and filter through our communication the number of the most listened urban genre referents in Colombia such as: Ryan Castro, Farina, LosPetitFellas, Rap Bang Club and Yera Music. All of this so that emerging artists could write to them and send them their demo as easy as sending them a voice note via WhatsApp. With this we not only closed a gap between new artists and idols to collaborate musically, we also made the call accessible to artists living in rural areas.
We received more than 5000 Whatsapp messages (in addition to other crazy stuff).
We received more than 25,000 music demos, 5 times more than last year.
The campaign had more than 200 million impressions.
Our brand power grew by more than 14%.
We uncovered 10 potential superstars and led a big winner to true musical greatness.
We bridged the gap between emerging artists and superstars who once seemed unattainable, but now, thanks to Budweiser, are just a WhatsApp message away.