Ganadores 2022


Outdoor

Don´t drive and drink / O13-001661

Oro
 

2022-OUTDOOR-001595-CARTON
 

Cliente o Anunciante Cerveza Presidente
Producto Cerveza Presidente
Inscrita por Noelia Merejo
Categoría O13

Diego Muñoz / Juan David Pardo , Director Creativo Ejecutivo

Alejandro Chávez / Sebastían Hernández , Director Creativo

Yekar Osorio / Laureano Grisotto , Redactor

Jessica Pinilla / Laura Gabriela Pérez / Juan Sebastián Otoya , Director de Arte

Jose Vicente Altamar , Productor de la Agencia

Camila Zuloaga , Director de Cuenta

María Paula Salebe , Ejecutivo de Cuenta

Carolina Mejía / Juan Camilo Romero , Planner

Felipe Bernaté / Jhoneferson Castro Carrillo , Otros créditos

 
Over time responsibility of communicating about the importance of don’t drink and drive has fallen solely on liquor brands, specifically on beer brands, but doesn’t the automobile industry have the same responsibility?

From now on, the drink and drive legal disclaimer is also the responsibility of the car industry.