Ganadores 2022

Pancho Cassis , Partner & Global CCO

Carlos Andrés Rodríguez, CCO

Juan Pablo García, MD

Izmael Crespo , Art Director

David Beltrán , Art Director

Luis Fernando Luque, Art Director

Jonathan Rodríguez, Copywriter

Nicolás Téllez , Copywriter

Krizia Brühl, Account Executive

Yaneth Bolaños, Insights:

Thor Borresen, Vice President BU Colombia Marketing

Diego Pomareda, Global Brands Marketing Director Colombia

Juanita León, Global Brands Marketing Director Colombia

Natalia Aguirre, Brand Manager Colombia

Jorge Velásquez, Head of Connections & Draftline

Anabel Roitz, Head of Growth

Alejandra González, Budweiser Project Manager

Daniela Atehortúa, Platforms & Experience Manager

Laura Lorena Garzón, PR & Influencer Lead

Natalia Gaviria, Content Manager

Juan Pablo Carvajal, Responding Analyst

Alejandra Sierra , Product Specialists

Miguel Cristancho , Product Specialists

Rafael Murcia , Product Specialists

Santiago Ortegón, Product Specialists

Julián Guzmán , Content Specialists

Mariana Murillo, Content Specialists

Jessica Ibarra, Media Buying Specialist

Verónica Lalinde, Digital Manager

Laura Torres, Digital Analyst

Paula Domínguez,  Producer

Camila Gómez, Vicepresident

Juliana Fandiño, Account Director of PR

Valeria Rivera, Digital Analyst

Juan Camilo Arbeláez, Sync Manager

Budweiser since 2021 decided to create the BudX Records label. A label that aims to fight against the status quo of the music industry to promote the new promises of the urban genre throughout the country.

Therefore, we decided to create WHTSPP Records and filter through our communication the number of the most listened urban genre referents in Colombia such as: Ryan Castro, Farina, LosPetitFellas, Rap Bang Club and Yera Music. All of this so that emerging artists could write to them and send them their demo as easy as sending them a voice note via WhatsApp. With this we not only closed a gap between new artists and idols to collaborate musically, we also made the call accessible to artists living in rural areas.

We received more than 5000 Whatsapp messages (in addition to other crazy stuff).
We received more than 25,000 music demos, 5 times more than last year.
The campaign had more than 200 million impressions.
Our brand power grew by more than 14%.
We uncovered 10 potential superstars and led a big winner to true musical greatness.
We bridged the gap between emerging artists and superstars who once seemed unattainable, but now, thanks to Budweiser, are just a WhatsApp message away.