Ganadores 2022


Integrated

Don´t drive and drink / T&I2-000287

Grand Prix
 

2022-TITANIO-000274-CARTON
 

Cliente o Anunciante Cerveza Presidente
Producto Cerveza Presidente
Inscrita por Noelia Merejo
Categoría T&I2

Francisco Samper, CEO

José Manuel Hoyos, COO

Diego Muñoz, ECD

Juan David Pardo, ECD

Alejandro Chávez, Creative Director

Sebastían Hernández, Creative Director

Yekar Osorio, Copywriter

Laureano Grisotto, Copywriter

Jessica Pinilla, Art Director

Laura Gabriela Pérez, Art Director

Juan Sebastián Otoya, Art Director

Sebastian Felipe Bernaté, Motion Designer

Jhoneferson Castro Carrillo, Motion Designer

Camila Zuloaga, Account Director

María Paula Salebe, Account Executive

Carolina Mejía, Chief Strategy Officer

Juan Camilo Romero, Account Planner

Cándida Hernandez, Marketing Director

Noelia Merejo, Brand Manager

Marlene Olivo, Brand Lead

Santiago Jaramillo, Gerente de comunicaciones y reputación

Claudia Conde, PPM, PMO & Inno

Rosalia Esteva, Gerente Marca

Laura Bernal, Coordinadora de Marca

 
Over time responsibility of communicating about the importance of don’t drink and drive has fallen solely on liquor brands, specifically on beer brands, but doesn’t the automobile industry have the same responsibility?

From now on, the drink and drive legal disclaimer is also the responsibility of the car industry.