Ganadores 2022

Pancho Cassis, Partner & Global CCO

Carlos Andrés Rodríguez, CCO

Juan Pablo García, MD

Izmael Crespo, Art Director

Julián Olivares, Art Director

Jonathan Rodríguez, Copywriter

Krizia Brühl,  Account Executive

Andrés Granados , Digital Director

Yaneth Bolaños, Insights

Thor Borresen, Vice President BU Colombia Marketing

Diego Pomareda, Global Brands Marketing Director Colombia

Juanita León, Global Brands Marketing Director Colombia

Natalia Aguirre, Brand Manager Colombia

Jorge Velásquez, Head of Connections & Draftline

Alejandra González , Project Manager

Juan David Cortéz, Project Manager

Laura Lorena Garzón, PR & Influencer Lead

Natalia Gaviria, Content Manager

Lorena Díaz, Producer

Carlos Vidal, CEO

Royalty Free Bot resolves two tensions at the same time: on the one hand, to promote emerging urban artists in Colombia, and on the other hand, to help streamers so that they can broadcast new music in their live shows without fear of being banned by streaming platforms. In that order of ideas we faced two important challenges:

We created Royalty Free Bot, a radio bot on Discord available 24/7, where we host hundreds of royalty-free songs so that streamers around the world, on one side, can link them in their live shows, share them and use them without fear of being censored, and on the other side, they and their followers are the media to make echo of the musical proposal of emerging artists in each new transmission.

1. +6,000 streamers have linked our radio bot in their channels.
2. +100,000 hours of new music online.
3. +12M people exposed to the music of our emerging artists.
4. +1.5M impressions per hour of streaming.