Ganadores 2022

CARLOS ANDRÉS RODRÍGUEZ , Director Creativo General

JULIÁN OLIVARES , Director de Arte

JUAN PABLO GARCÍA , Director de Cuenta

YANETH BOLAÑOS , Planner

MACARENA & CO , Casa Productora

Calle 89 # 20-36 , Dirección de la Casa Productora

3118533315 , Teléfono de la Casa Productora

BOGOTA , Ciudad de la Casa Productora

DIEGO OSSA , Contacto de la Casa Productora

CLAUDIA TAFUR , Productor

MIGUEL HERRERA , Director

JUAN MAGLIONE , Director de Fotografía

JUAN MAGLIONE , Camarógrafo

MACARENA & CO , Compañía de Edición

Jan Finck Barboza , Diseñador de Sonido

HOOKED Music , Música

In 2021, CORONA needed to launch its new formula to its consumers: It is now made with 100% natural ingredients. It turns out that Nature itself gave us the answer to do it: If we were going to launch a beer made with 100% natural ingredients, why didn’t we do it in a place made with 100% natural materials as well? Then, ‘THE NATURAL BAR’ was born. For the first time ever, an experience for a brand was designed and built 100% with ingredients from nature, just like the product (not even one artificial or man-made material was used), and went back to nature, without leaving any trace on it. 

This time, we went beyond and we made it in one of the most sacred places for nature: Galapagos Islands. And also adding more craft to the experience and to the deployment of the comms plans, having this film as a hero content to express all the elements and inspiration that put this bar alive.