Digital
ROYALTY FREE BOT / D5-001281
Cliente o Anunciante | ABInBev |
Producto | BUDWEISER |
Inscrita por | Juanita León |
Categoría | D5 |
PANCHO CASSIS, Global CCO
Carlos Andrés Rodríguez, CCO
Juan Pablo García, MD
Izmael Crespo , ART DIRECTOR
Julián Olivares, ART DIRECTOR
Jonathan Rodríguez, COPYWRITER
Krizia Brühl, Account Executive
Andrés Granados, Digital Director
Yaneth Bolaños, INSIGHTS
Thor Borresen, Vice President BU Colombia Marketing
Diego Pomareda, Global Brands Marketing Director Colombia
Juanita León, Global Brands Marketing Director Colombia
Natalia Aguirre, Brand Manager
Jorge Velásquez, Head of Connections & Draftline
Alejandra González , Budweiser Project Manager
Juan David Cortéz, Budweiser Project Manager
Laura Lorena Garzón, PR & Influencer Lead:
Lorena Díaz, Producer
Carlos Vidal, CEO
Gabriela Ruiz, Influencer Specialist
Camila Gómez, Dattis Vicepresident
Juliana Fandiño, Dattis Account Director
Valeria Rivera, Digital Analyst
Vanessa Mejía, Production Company Digital Director
Juan Felipe Arango, Production Company Executive Producer:
We created Royalty Free Bot, a radio bot on Discord available 24/7, where we host hundreds of royalty-free songs so that streamers around the world, on one side, can link them in their live shows, share them and use them without fear of being censored, and on the other side, they and their followers are the media to make echo of the musical proposal of emerging artists in each new transmission.
1. +6,000 streamers have linked our radio bot in their channels.
2. +100,000 hours of new music online.
3. +12M people exposed to the music of our emerging artists.
4. +1.5M impressions per hour of streaming.