Ganadores 2022

Francisco Samper, Chief Executive Officer

José Miguel Sokoloff, MullenLowe Group Creative Council President

Juan David Pardo , Executive Creative Director

Diego Muñoz, Executive Creative Director

José Manuel Hoyos, Chief Business Officer

Néstor Benjumea , Creative Director

Lupas Celis, Creative Director

Natalia Chona, Copywriter

Natalia Cabrera, Art Director

Alejandra Ramirez, Art Director

Natalia Fuentes, Account Director

Mateo Londoño , Account Executive

Gabriela López, Account Executive

Jose Vicente Altamar, Production Director

Tiffany Bernal, Agency Productor

Juan David Rivadeneira , Post Production

John Castro, Post Production

Camilo Medina, Sound Design

Andrés Castrillón, Independiente

Jennifer Boshell, Digital Director

Carolina Mejía, Chief Strategy Officer

Carolina Cortazar, Planning Director

Manuel Madero, VP Marketing HPC Unilever

Juan Sebastián Serna, Skin Care and Skin Cleansing Manager Colombia

Juan David Falabella, Dove Soaps Manager Colombia

Alejandro Méndez, Skin Care Brand Specialist

Alejandro Ránchez, Film Director

Luis Garzón, Photography Director

Francisco Giraldo, Photographer

Carolina Serna , Executive Producer

Camila Botero, Executive Producer

Danielle Araujo, Senior Global Brand Manager Dove Skin Cleansing

Wilfredo Duque, Productor

80% of women are unhappy with what they see in the mirror, making them feel ashamed and insecure about parts of their skin such as wrinkles, stretch marks, cellulitis, birth marks and even freckles. Dove has a clear brand purpose: to make beauty a source of confidence, not anxiety.

For the first time in history Dove decided to make a tribute to real skin by exposing the factory marks on its iconic soap bars such as cracks, slits and bumps, that just like the marks on the skin, make part of real beauty, proving not even the soaps that we perceive as perfect, actually are and showing that the marks that make us real, are beautiful.


The idea led to empower every women who had ever felt insecure about their skin to show their true self posting their real skin on social media with the hashtag #RealBeauty.