Brand Experience & Activation
ROYALTY FREE BOT / BEA14-001639
Cliente o Anunciante | ABInBev |
Producto | BUDWEISER |
Inscrita por | Juanita León |
Categoría | BEA14 |
Pancho Cassis, Global CCO
Carlos Andrés Rodríguez, CCO
Juan Pablo García, MD
Izmael Crespo , ART DIRECTOR
Julián Olivares, ART DIRECTOR
Jonathan Rodríguez, COPYWRITER
Krizia Brühl, Account Executive
Andrés Granados, DIGITAL DIRECTOR
Yaneth Bolaños, INSIGHTS
Thor Borresen, Vice President BU Colombia Marketing
Diego Pomareda, Global Brands Marketing Director Colombia
Juanita León, Global Brands Marketing Director Colombia
Natalia Aguirre, Brand Manager Colombia
Jorge Velásquez, Head of Connections & Draftline
Juan David Cortéz, Budweiser Project Manager
Alejandra González , Budweiser Project Manager
Laura Lorena Garzón, PR & Influencer Lead
Natalia Gaviria, Content Manager
Lorena Díaz, Producer
Carlos Vidal, CEO
Gabriela Ruiz, INFLUENCER SPECIALIST
CAMILA GÓMEZ, VICEPRESIDENT
Juliana Fandiño, Account Director of PR
Valeria Rivera, Digital Analyst
Vanessa Mejía, Digital Director
Juan Felipe Arango, Executive Producer
Gabriel Vallejo, Music Engineer
Henry Arteaga, Company Musician
Juancho Valencia, Company Producer
Felipe Jaramillo, Artistic Director
Constanza Ramírez , Artistic Coordinators:
Laura Garzón , Artistic Coordinators:
Ángela Leal, Artistic Coordinators:
Santiago Díaz Vence, DIRECTOR
Fausto Tapias, Producer
Juan Salgado, Director of Photography
Cesar Maya, ART DIRECTOR
Diego Cáceres, MUSIC
We created Royalty Free Bot, a radio bot on Discord available 24/7, where we host hundreds of royalty-free songs so that streamers around the world, on one side, can link them in their live shows, share them and use them without fear of being censored, and on the other side, they and their followers are the media to make echo of the musical proposal of emerging artists in each new transmission.
1. +6,000 streamers have linked our radio bot in their channels.
2. +100,000 hours of new music online.
3. +12M people exposed to the music of our emerging artists.
4. +1.5M impressions per hour of streaming.