YOUNG GOLDS
#BrandDetox / YGL-002041
Grand Prix
| Cliente o Anunciante | W2W |
| Producto | Economía Circular |
| Categoría | YGL |
Natalia Chona, Copywriter
Natalia Cabrera, Directora de arte
No queremos cambiar nuestras marcas para ser más eco friendly, de hecho, quisiéramos que ellos cambien para seguir consumiéndolas. Para lograrlo decidimos unir a los consumidores y hacernos notar creando #BrandDetox, el movimiento digital de clientes por más marcas con Economía Circular.
Un alto al consumo de nuestras marcas favoritas, una manifestación masiva digital y una propuesta que no van a poder ignorar cuando los reportes de salud de marca, lleguen a los directores de mercadeo una vez más.
We don't want to change our brands to be more eco friendly, in fact, we want them to change to continue using them. To achieve this, we decided to unite consumers and speak lound to be noticed.
Thats why we created #BrandDetox, a digital client movement for more sustainable brands.
A stop to the consumption of our favorite brands, a massive digital demonstration and a proposal that they will not be able to ignore when the brand health reports reach the marketing directors once again.
Un alto al consumo de nuestras marcas favoritas, una manifestación masiva digital y una propuesta que no van a poder ignorar cuando los reportes de salud de marca, lleguen a los directores de mercadeo una vez más.
We don't want to change our brands to be more eco friendly, in fact, we want them to change to continue using them. To achieve this, we decided to unite consumers and speak lound to be noticed.
Thats why we created #BrandDetox, a digital client movement for more sustainable brands.
A stop to the consumption of our favorite brands, a massive digital demonstration and a proposal that they will not be able to ignore when the brand health reports reach the marketing directors once again.
