Ganadores 2018


MEJOR IDEA INTERNACIONAL

NATURE REPRESENTED / INTL-000071

Grand Prix
 

2018-INTL-000071-CARTON
 

Cliente o Anunciante SAMBITO
Producto SOLUCIONES AMBIENTALES TOTALES
Inscrita por Guatavo Manrique
Categoría INTL

Eduardo Maruri, CCO / Presidente

Emiliano De Pietri, Global Executive Creative Director

Diego Medvedocky, CCO Regional

Per Pederson, Global Creative Chairman

Jhon Muños, Editror

Monica Rumbea, Produccion

Jimmy Cobos, Head of Art

 
We created Nature Represented, an initiative that allows attorneys and law firms from across the world to choose from hundreds of Ecuadorian ecosystems and species and allocate pro-bono hours for their legal defense.
We developed a global recruitment campaign that enlisted lawyers and law firms form around the world into our website. Allowing them to choose from hundreds of ecosystems and species. We launched an integrated campaign with direct mailing, brochure, on site presentations and social media to raise awareness of the initiative and recruit lawyers and law firms.
Ranked #1 Country in Latin America in marine sites completely protected.
49% reduction of deforested areas, the highest in Latin America.
Ecuador is one of the Top 3 countries in Latin America in reductions of CO2 Emissions from energy.
3850 lawyers have donated more than $202 million worth of pro-bono hours.