MEJOR IDEA INTERNACIONAL
NATURE REPRESENTED / INTL-000071
Grand Prix
Cliente o Anunciante | SAMBITO |
Producto | SOLUCIONES AMBIENTALES TOTALES |
Inscrita por | Guatavo Manrique |
Categoría | INTL |
Eduardo Maruri, CCO / Presidente
Emiliano De Pietri, Global Executive Creative Director
Diego Medvedocky, CCO Regional
Per Pederson, Global Creative Chairman
Jhon Muños, Editror
Monica Rumbea, Produccion
Jimmy Cobos, Head of Art
We created Nature Represented, an initiative that allows attorneys and law firms from across the world to choose from hundreds of Ecuadorian ecosystems and species and allocate pro-bono hours for their legal defense.
We developed a global recruitment campaign that enlisted lawyers and law firms form around the world into our website. Allowing them to choose from hundreds of ecosystems and species. We launched an integrated campaign with direct mailing, brochure, on site presentations and social media to raise awareness of the initiative and recruit lawyers and law firms.
Ranked #1 Country in Latin America in marine sites completely protected.
49% reduction of deforested areas, the highest in Latin America.
Ecuador is one of the Top 3 countries in Latin America in reductions of CO2 Emissions from energy.
3850 lawyers have donated more than $202 million worth of pro-bono hours.
We developed a global recruitment campaign that enlisted lawyers and law firms form around the world into our website. Allowing them to choose from hundreds of ecosystems and species. We launched an integrated campaign with direct mailing, brochure, on site presentations and social media to raise awareness of the initiative and recruit lawyers and law firms.
Ranked #1 Country in Latin America in marine sites completely protected.
49% reduction of deforested areas, the highest in Latin America.
Ecuador is one of the Top 3 countries in Latin America in reductions of CO2 Emissions from energy.
3850 lawyers have donated more than $202 million worth of pro-bono hours.